An organic momentum can only be created if we specifically address user engagement in the development of content. The stronger the shares, likes and comments generated, the higher the brand awareness and conversion rates according to the pre-defined KPIs.
Companies often try to create viral potential without knowing and using the central mechanisms of virality. Whether with the help of videos, infographics or lists, we create platform-specific content that triggers and directs interest and attention based on the respective user intention in social media. And we know: The more the user feels addressed in his needs and deals with a content, the higher the probability that he will accept a Call to Action and be converted. For further information on social media marketing, we are happy to help you on +49 (0) 30 60 986 89 60 or by e-mail firstname.lastname@example.org
Users share content out of love for their friends - not out of love for brands. With this insight, we always put users and their interests at the centre of our approach. And this is how sustainable success for your company is created.
Business & Social Media Unit Director
Virality starts with the content. We work with the University of Munich (LMU) to identify the key success factors of virality. With our experience, these findings flow into seeding, which is implemented organically and as a paid measure.
We analyse how your company can position itself in the social media competitive environment. To this end, we develop holistic strategies that are optimally aligned with user engagement and individual platforms.
We evaluate existing social media channels in order to identify how and with which measures the conversion rate of your social media marketing can be optimized and which platforms are relevant.
We design social content that users like and that triggers meaningful interactions. Whether entertaining memes, videos, infographics or lists: we arouse curiosity, emotions and goal-oriented interaction.
To increase the reach of social media campaigns, we initiate collaborations with influencers and authority media whose community maximizes the interaction rate, traffic volume and viral reach of the brand.
We manage the communication and interaction with the community according to pre-defined guidelines and in line with corporate behaviour. These serve to establish sustainable user relationships and positive brand awareness.
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+49 (0) 30 60 986 89 61