Your SEO Workshop in Germany

An SEO workshop is a hands-on training format that teaches the fundamentals and methods of search engine optimization (SEO). The goal is to enable your team to apply SEO independently and strategically, tailored to your company’s needs and goals.

It is not pure theory. We work application-first: from technical optimization through on-page improvements to off-page strategies. In-house teams learn how to set up an SEO practice that builds lasting visibility in search. Current projects or challenges are included to maximize practical value.

A good workshop also accounts for different knowledge levels, creates space for questions, and allows for individual focus areas. This ensures what you learn can be used immediately in day-to-day work.

A typical agenda is built around the main pillars of SEO and combines concise theory with practical exercises. We usually start with the basics:

• What are technical, on-page and off-page SEO?
• How do search engines work (crawling, indexing, ranking signals)?
• Which ranking factors matter most today?

Then we move to tools and methods within the core areas of SEO: on-page, off-page and technical. We answer: which SEO tools for which task, and how do you turn outputs into action?

On-page SEO methods and examples:

• Content optimization fundamentals and strategic keyword placement
• Enhancing presentation in Google’s result pages
  
• Image optimization
• Optimizing for AI-assisted results through clear entities and structure
• Meta-data best practices

Technical SEO methods and examples:

• Indexation management, site architecture, status codes, load times, mobile friendliness
• Running and evaluating technical audits
• PageSpeed and Core Web Vitals improvements
• Using crawling and log tools effectively

Off-page SEO methods and examples:

• Building a sustainable, high-quality backlink profile
• Strategic link building based on link quality evaluation
• Digital PR to increase authority and visibility
• Competitor benchmarking to find intent opportunities
• Monitoring brand mentions and reputation
• Backlink analysis with suites such as SISTRIX or SEMrush

We also show additional tools for monitoring, reporting and success measurement. Depending on audience and time, modules on keyword research, content optimization, information architecture and UX can be added. Every agenda is customized to fit scope and goals.

We combine established SEO tools with proven methods to deliver solid analysis and actionable recommendations. Typical tools include SISTRIX, SEMrush, keywordtool.io, Google Search Console, Termlabs and Ahrefs. Together they cover the key aspects of website performance.

In the workshop we use these tools on your own site to uncover opportunities, and we explain functions and use cases so your team can run future SEO activities with confidence.

• SISTRIX and SEMrush: visibility trends, competitor data, ranking potential
• keywordtool.io and Termlabs: structured keyword research and semantic optimization
• Google Search Console: technical factors, crawl stats, user interactions from Google’s perspective
• Ahrefs: off-page analysis, backlink profiles, link-building opportunities

We complement this with methods such as gap analyses, keyword clustering, competitor benchmarks and targeted monitoring. The objective is clear: you leave with practical instruments, not just theory, so you can apply them independently and sustainably.

We can launch on short notice. Our workshops use field-tested modules that we tailor to your goals and your team’s current skill level.

With years of experience, we structure sessions efficiently and keep prep time lean, so you benefit immediately and can start executing SEO actions right away.

Flexible formats and proven playbooks let us deliver a custom solution fast, without quality trade-offs, and always focused on sustainable results.

An SEO workshop builds in-house know-how and enables your team to run SEO independently and sustainably. You steer priorities faster, aligned with company goals, instead of relying on external support.

By teaching methods, tools, and strategy, we improve organic visibility and reach as well as the efficiency of your digital marketing. The practice slots into your existing structures and helps you brief and manage external partners (content, digital PR) with clear standards.

Long term, you save resources, avoid costly mistakes, and increase organizational independence and agility, so you can respond to market changes and grow your competitive edge.

Budget depends mainly on scope and duration. We offer formats from compact 2-hour sessions to full-day workshops. Depending on prep work (for example, a prior SEO audit), typical fees range from €500 to €5,000.

• Compact workshops focus on a specific topic and require less effort.
• Comprehensive workshops include a deeper SEO status review, a custom strategy, and concrete actions, embedded in your wider digital plan.

We’re happy to provide an individual quote matched to your objectives, timeline, and budget.

suxeedo brings many years of experience and proven methods. You get practical, immediately applicable guidance (not just theory) that contributes directly to your goals.

As a long-standing SISTRIX partner, we teach workflows for one of the leading SEO tools. In dedicated SISTRIX sessions, our Senior SEO Manager Sarah van den Berg shows how to surface the right data, spot potential, and trigger improvements.

Working with a specialist agency like suxeedo also means SEO is never isolated. We embed it in a cohesive digital strategy, creating a holistic approach that lifts visibility sustainably and complements your marketing activities.

Questions or ready to plan your session? Get in touch, and we’ll tailor a workshop to your needs.

Contact us!