Your B2B Marketing Agency in Germany

B2B targets buying committees and long, high-risk cycles; B2C targets individuals and short, emotion-led purchases. For effective B2B marketing, your strategy must shift from broad reach to account focus, proof-driven content, Search/AI search discoverability, and tight sales alignment to build consensus and de-risk decisions.

B2B vs. B2C at a glance

• Targeting: ICPs + stakeholders (users, IT, finance, execs) vs. broad segments/individuals.
• Value prop: ROI, risk reduction, integration, compliance vs. lifestyle, convenience, price/promo.
• Content: Solution pages, case studies, calculators, demos, webinars vs. short-form creatives/UGC.
• Channels: Search + AI search for intent; LinkedIn/ABM/events for access vs. paid social, creators, marketplaces.
• Measurement: SQLs, pipeline, velocity, win rate vs. ROAS, CPA, basket size.

What this means for you
Map pain points to decision criteria, build proof (cases, benchmarks), own intent in Search/AI results, and orchestrate ABM + sales enablement to move accounts from interest to revenue.

Expect early signals in 4–8 weeks. Qualified leads typically arrive in 8–16 weeks via paid/LinkedIn. Search-led programs compound; meaningful organic lead flow often appears after 12–24 weeks. ABM motions usually need 8–16 weeks to first meetings.

Indicative timelines

• Paid search/LinkedIn: tests in 2–4 weeks → qualified leads 4–8+ weeks.
• Search & content (incl. AI search): indexation in weeks; authority/conversions 12–24+ weeks.
• ABM (1:1/1:few): research → orchestration → meetings 8–16 weeks.
  

Accelerators
Clear ICP, compelling offers (demo, calculator, ROI sheet), exec/social proof, fast SDR follow-up, clean CRM/automation.

Potential Drag factors
New domains, thin proof, niche queries, long legal/IT reviews, slow handoffs.

The highest-performing mix captures intent with Search/AI search, creates demand on LinkedIn, reaches named accounts via ABM, and uses paid to test and scale. Measure by qualified pipeline and revenue, not clicks.

1) Search & AI search — intent capture
Own problem/solution queries, entities, and structured data. Publish citation-worthy content and conversion pages that AI systems can trust and surface.

2) LinkedIn — demand + access
Exec thought leadership, employee advocacy, Lead Gen Forms, retargeting, and website CTAs that move research into conversations.

3) ABM — precision outreach
Personalized ads, content hubs, SDR alignment, and site personalization for target accounts; 1:1 and 1:few for higher ACVs.

4) Paid search/social — speed & scale
Test messages/offers fast, capture high-intent terms, and extend reach to lookalikes with first-party data.

Choose mix by ACV, cycle length, and current demand; keep content and conversion paths tight at every step.

In B2B, ROI = qualified pipeline and closed revenue you can attribute to marketing. We measure channel-by-channel and across touchpoints, combine multi-touch attribution with lead quality (fit + intent), and reallocate budget to what demonstrably creates sales outcomes, not vanity metrics.

Channel-level ROI we track (examples)

• Search & AI search: non-branded share of search, qualified traffic to high-intent pages, assisted conversions, SQLs, pipeline/revenue influenced.
• LinkedIn (organic/paid): reach into ICP, CPLQ (cost per qualified lead), meeting rate, opportunity creation, pipeline per account.
• ABM (1:1 / 1:few): account engagement lift, stage progression, meetings booked, revenue per targeted account.
• Paid search/social: cost per opportunity, ACV:CAC, payback period, incremental lift via geo/holdouts.

Lead quality framework

• Fit: industry, size, region, tech stack, buying role.
• Intent: demo/pricing views, repeat visits, content depth, return frequency.
• Feedback loop: SDR/AE notes in CRM → refine scoring, keywords, offers.

Revenue alignment
MQL → SQL → Opportunity → Closed-Won tracked in cohorts; we report velocity, win rate, and forecast accuracy so marketing’s impact on revenue is visible and defensible.

Speed comes from clarity and access. Share ICPs, priority markets, positioning and proof, plus analytics/CRM/ad-account access. We’ll align with sales, wire up tracking, and launch testable campaigns within weeks.

Your quick-start kit

1. ICP & markets – Industries, regions/languages, exclusions; buying roles, pain points, decision criteria, must-win competitors.

2. Positioning & proof – Value props, differentiators, pricing guardrails; case studies, testimonials, certifications.

3. Data & tech – GA4, CRM (HubSpot/SFDC), marketing automation, call tracking; Google/Microsoft/LinkedIn accounts; consent + UTM conventions; primary conversion events.

4. Web & content – CMS access, brand/design guidelines, product docs, existing assets; technical SEO baseline.

5. Ops & SLAs – MQL/SQL definitions, routing rules, SDR response times, meeting/opportunity criteria.

6. Offers – Demo, assessment, ROI calculator, templates—compelling CTAs to convert intent.

7. Compliance – Legal/regulatory/security requirements to avoid slowdowns.

    

Give us this, and we’ll turn strategy into measurable pipeline.

B2B marketing is a long-term investment. For sustained results, monthly budgets typically start at €3,000 – especially when content creation, Search/AI search, LinkedIn, and ABM are coordinated as an always-on program.

That said, pricing depends on several variables:

• Goals & timelines: Are we capturing demand fast or compounding gradually?
• ACV & sales cycle: Higher deal values and longer cycles need deeper orchestration.
• Industry & compliance: Regulated sectors (finance, health) require more rigor.
• Assets & maturity: Starting from scratch vs. building on existing content/data.
• Markets & languages: Multinational setups add research, localization, and ops.

At suxeedo, we offer flexible setups:

• Retainer-based collaboration for ongoing, compounding growth.
• Project-based sprints (e.g., LinkedIn demand gen, ABM 1:few, intent-search programs).
• Workshops/audits billed by effort (strategy, ICP/messaging, analytics/CRM, content/SEO).

We’ll help you match scope and cadence to your budget – and set ROI expectations you can defend.

We don’t just run channels, we build revenue engines. At suxeedo, B2B marketing means orchestrating content that converts, Search/AI search, LinkedIn & ABM, conversion UX, analytics, digital PR, and paid into one seamless, outcome-driven process.

What sets us apart:

• Tailored, account-centric strategies aligned to your ICP, buying committee, and sales cycle.
• Search & AI search excellence – technical SEO, entity/structured data, and assets that surface in classic and AI-generated results.
• Content built for decisions – solution pages, calculators, whitepapers, and case studies mapped to real decision criteria.
• Full-funnel activation – LinkedIn + ABM plays, retargeting, website personalization, and SDR enablement.
• Measurement that proves ROI – multi-touch attribution, cohort reporting, and optimization to pipeline, win rate, and velocity.
• Cross-disciplinary in-house experts – strategy, content, SEO, PR, paid media, marketing automation, UX/design, dev, and analytics working as one team.
• Industry fluency – tech/SaaS, industrial, healthcare, finance – teams that speak your product and your buyer’s language.
• Senior hands-on delivery – fewer slides, more shipping; fast tests, clear learnings, compounding results.

We integrate with your in-house team as a strategic extension. Whether you need capacity, specialist skills, or outreach networks – we bring the people, tools, and playbooks to fill the gap and turn marketing into a measurable pipeline.

 → Curious what this could look like for you? Let’s talk.

Contact us!