Your LLMO and GEO Agency in Germany

Generative Engine Optimization, or GEO, is a content strategy designed for the AI age. While SEO (search engine optimization) aims to rank in search engine results (which is still highly relevant to date), GEO helps your brand show up as the answer in AI-generated responses from platforms like ChatGPT, Gemini or Perplexity.

At its core, GEO is about making your content machine-readable, context-rich and semantically structured – so that large language models recognize it as a trusted source. Instead of just ranking links, you’re optimizing for citations, references and brand mentions in natural-language outputs.

GEO is not a replacement for SEO, it’s a progression. Strong SEO fundamentals remain critical, especially when it comes to crawlability, topic relevance and clear site structures. But GEO retools these basics to perform in a new environment: AI-driven, conversational search systems.

From a user perspective, SEO delivers accessible, trustworthy content. GEO ensures it’s found and cited by AI tools that now guide many user journeys. From a business perspective, your existing SEO investments pay off twice: once in classic rankings, and again through AI visibility.

Some key evolutions:

• Keywords → semantic clusters
• Headlines → context-rich cues for LLMs
• Authority → citation potential in AI answers

A solid SEO foundation is worth its weight in gold. GEO leverages that value and translates it into tomorrow’s discovery model.

AI visibility isn’t just a nice-to-have. It’s becoming one of the new front doors to your brand. GEO ensures you’re part of the conversation when users ask AI systems for recommendations, definitions or product comparisons.

Here’s what you gain:

• Maximum reach: Your brand surfaces where links don’t – directly in the answers.
• Trust at first glance: Citations in AI responses position your brand as authoritative.
• Sustained traffic: You appear in conversational queries that escape traditional SEO logic.
• Strategic foresight: You’re not reacting to change – you’re driving it.

In short: GEO future-proofs your visibility and places your expertise exactly where today’s users expect it – inside the answers themselves.

Like traditional SEO, GEO requires regular adjustments. Not because it’s unstable, but because your audience, your data, and the algorithms behind generative search are in constant motion.

In AI-driven environments, relevance is a moving target. What works today may fall short tomorrow. Not due to poor quality, but because the context and interpretation around it has shifted.

Why ongoing refinement is essential:

• Generative engines update their models and sources continuously
• Audience phrasing, questions, and expectations evolve
• Technical standards (like schema types) are not static
• Your business goals may shift in parallel

A healthy GEO strategy includes built-in agility: scheduled reviews, intent mapping updates, and the freedom to rework content as AI search landscapes evolve. It’s not about chasing trends – it’s about staying strategically aligned.

If we had to choose: quality wins. Generative engines favor content that’s useful, specific, and crafted with intent in mind. But here’s the truth: without the right structure, even the best content may never surface.

AI systems like Google’s SGE or Bing Copilot don’t just read text, they interpret relationships, intent, and context. And that’s where structure comes in.

Think of it this way:

• High-quality content signals: “I understand what users want.”
• Clear structure signals: “Here’s exactly where and how to use me.”

Together, they’re stronger. Structured content feeds LLMs clean data they can repurpose – from answer snippets to product comparisons. It also helps with:

• Scalability across content hubs
• Clear hierarchy for intent-driven queries
• Higher chances of being used as a source by AI models

Bottom line: quality makes your content valuable – structure makes it usable. Don’t pick sides. Do both.

No, but you need strategic SEO thinking. And someone who can speak both human and machine.

Many GEO tactics rely more on content architecture and semantic alignment than pure code. While structured data helps, it’s the strategic layering of content signals, intent, and clarity that make the real difference.

Still, having access to someone who understands:

• JSON-LD
• Schema.org types
• NLP tokenization
• And how Google’s AI systems parse content …

… can be a game-changer. That’s where we often come in.

You can’t manage what you can’t measure and GEO is no exception. While traditional SEO tools still matter, AI search visibility requires a new layer of tooling that goes beyond classic rankings.

Here’s how to think about your stack:

1. Traditional SEO Tools (like SISTRIX, SEMrush, Ahrefs)

These platforms remain relevant. They help track:

• Organic visibility
• Keyword performance
• Indicators for AI-related snippets (e.g. “AI Overview” inclusion in Google)

But they’re limited when it comes to AI-generated answers – they don’t show where and how your brand shows up in conversational results.

2. GEO-Specific Tools (like Otterly or Peec AI)

These are built for the new wave of AI search. They track:

• Brand mentions in AI answers (ChatGPT, Perplexity, Bard etc.)
• Visibility in Google’s SGE or Bing Copilot
• Contextual usage of your content in AI-generated results

3. Combined Reporting = Real GEO Insight

The real power comes when both layers are combined. SEO shows what drives traffic, GEO shows what drives answers. Together, they reveal where your content lives in the new AI-driven ecosystem and how to improve it.

The exact investment depends on scope, complexity, and goals – whether you’re looking for ongoing GEO support or a focused sprint to tackle a specific challenge or opportunity. Our typical client engagement starts around €3,000 per month. 

Some teams start with a tailored GEO workshop to build foundational knowledge, explore potential use cases, and identify clear next steps. Others opt for audits, monitoring setups, or strategy development to directly address current needs.

Bottom line: We don’t believe in one-size-fits-all pricing. Instead, we craft solutions that match your business case. Let’s talk about what you want to achieve and we’ll show you how we can make it work.

Contact us!

We don’t just “do GEO.” We bring it to life by connecting technical SEO, smart content strategies, Digital PR, and performance data into one unified framework that makes your brand discoverable in AI environments.

Our approach is:

• Holistic: We build GEO into your broader digital strategy.
  Transparent: You always know what’s working and where to improve.
• Collaborative: We work as an extension of your team – not in a silo.
• Battle-tested: 1,000+ successful marketing projects inform every step we take.

We guide you from first analysis to execution and ongoing optimization. Curious how that might look for your company? Just drop us a message and let’s map out your GEO potential together.

Contact us!