Your SEA Agency in Germany

SEA (Search Engine Advertising) puts your offer in front of people the moment they search for it. Via Google Ads, Microsoft Ads and others you reach your audience directly on the SERP (search engine results page) and generate clicks, leads and conversions with high intent.

Key advantages at a glance:

• Precise targeting: Ads are shown to users with a concrete search intent.
• Immediate impact: Unlike SEO, SEA can drive traffic and first leads right after launch.
• Flexible budget control: Investments can be scaled and optimized continuously.
• Strong lead generation: Especially effective for high-intent products and local queries.

Used correctly, SEA is not scattershot. It is precise, funnel-aligned marketing with scalable performance and a direct impact on business goals.

Early effects usually appear within days (traffic, first leads). The exact point of measurable performance depends on goals, competition and optimisation depth.

What to expect:

• Short term KPIs: Impressions, clicks, CTR often visible within 48 hours.
• Mid term learnings: First reliable insights on conversions after about 2–4 weeks.
• Long term potential: With iterative optimisation, ROAS and lead quality improve over months.

SEA is not a one-off quick win. It needs data-driven optimization and strategic guidance to realize its full potential.

A good SEA agency measures ROI against your specific goals. Metrics range from CPC and conversion rate to cost-per-lead, ROAS and revenue contribution. All KPIs are presented in clear reports and put into strategic context.

Typical report contents:

• Performance overview: impressions, clicks, costs, conversions.
• Goal attainment: e.g., conversions, CPL, ROAS or revenue per campaign.
• Optimization opportunities: what worked, where potential is still untapped.
• Action plan: recommendations for scaling, budget shifts, or A/B tests.

Serious agencies use live dashboards (e.g., Looker Studio or comparable tools) so you can follow developments in real time. At suxeedo we can also integrate your business KPIs or combine SEA insights with other channels for a 360° view.

A click only counts when it leads to action. SEA delivers traffic, but without conversion optimization, a lot of potential is lost.

Clear landing-page structure, convincing CTAs and purposeful UX decide whether interest turns into customers. As a CRO partner, we review conversion rates for existing assets that underperform and identify levers. With your goals in mind, we connect sensible UX and precise messaging so paid traffic not only clicks but converts.

SEA performs best when embedded in a well-designed digital strategy. The interaction with SEO, social and content creates cross-channel synergies and a richer signal set for algorithms and AI-assisted search.

SEO builds long-term relevance and helps use paid budgets more precisely.
Social media provides real-time feedback and awareness (ideal to support conversion-driven ads).
Content marketing shapes the brand story and lifts click and conversion probability; strong assets engage users early in the journey.

A multichannel approach creates visibility at every key touchpoint: data-driven, consistent and scalable. SEA acts as the tactical lever for immediate reach, controllable scale and targeted conversion pushes (e.g., launches, promos, lead gen).

A skilled agency aligns campaigns across Google Ads and Microsoft Advertising strategically and ensures consistent, efficient performance across channels. Although platforms look similar, they differ in audience, competition and bidding mechanics. We account for these differences systematically across the entire setup.

What this includes:

• Cross-platform tracking for comparability and performance evaluation.
• Dynamic budget allocation based on cost-to-revenue relation, CTR and competition.
• Creative and targeting adaptation per channel according to intent and query language.
• A/B testing with transferable learnings to identify the best performers.

The result is a coordinated system that works cross-channel, is easy to steer, and delivers real business impact. This is especially valuable in B2B, where audiences are present in both ecosystems.

Costs depend on goals, scope and complexity. Whether ongoing management or a one-off push, we tailor the setup to your case: budget, campaign structure, and strategic direction.

Quick overview:

• Ongoing collaboration: for continuous performance growth, we recommend a minimum budget starting at €3,000 per month. We handle management, ongoing optimization, testing and reporting.
• One-off campaigns: for launches or events, we offer fixed-term setups with a clear timeframe and focus.
• Compact workshop: if you want to understand SEA first, book a focused session on structure, targeting, budget control, or KPI interpretation (CTR, ROAS, CPL).

Bottom line: hands-on management or strategic guidance, we provide multiple entry points. Talk to us and we will find the right setup for your project.

We never treat SEA in isolation. It is part of a holistic growth system that connects Search, UX, content and social. Our strategies contribute to your overall business goals.

What sets us apart:

• Cross-functional expertise: campaigns interlock because we understand how search, content and platform mechanics work together.
• Experience with complex audiences: from B2B to complex products, we know how to shape content and offers that perform.
• Transparent stewardship: no autopilot. We analyse, optimise and communicate continuously about what works and what does not.
• Hands-on execution: we bring tools and practical know-how, plus the mentality needed for tangible outcomes.

Whether you want to generate leads, expand visibility or make your SEA strategy future-proof, we support you from the first analysis through to execution. We act as an extension of your team: proactive, solution-oriented, and focused on measurable results.

Contact us!